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Main recommendations for choosing relevant keywords when SEO of a website
SUMMARY
- Target keywords for internet search
- Aim for informative keywords
- Analyze search intent
- Study competitor research
- Optimize the pages and content of your websites
1- Target keywords for internet search
- Include the name of the company, brand, products and/or services offered
- These keywords allow you to capture searches from Internet users already familiar with your offer.
2- Aim for informative keywords
- Identify frequently asked questions related to your industry (who, what, how, why, etc.)
- Create quality informative content to answer these questions
- This allows you to position yourself as an expert and gain the trust of Internet users.
3- Analyze search intent
- Determine whether keywords reflect informational, navigational, or transactional purchasing intent.
- Prioritize keywords linked to your marketing objectives (awareness, lead generation, etc.
4- Study competitor research
- Use tools to identify your competitors’ most popular keywords
- Position yourself on these same keywords if relevant, or find different angles
5- Optimize the pages and content of your websites
- Integrate keywords naturally, without over-optimization, into titles, content, tags, etc.
- Create pages dedicated to the most strategic keywords
The objective is to select keywords in line with the intentions of your target audience and your marketing objectives, while producing quality content.